There's an awful lot of samey stuff out there. And I think the path we creatives are on is towards finding our own style. And making things which totally express who we are. Or in other words daring to be different. Daring to show the true 'me' to the world.
It's very tempting to play it safe. Follow the trends or make something similar to what we've seen. But when we let our imaginations run free and draw or write designs without being conscious of anyone else or anything we've seen it comes out right. We're all different and our work is different and people want to buy that individual truly original piece.
In the present economic climate people are being very choosy about what they buy for presents. They can't afford to waste money this year. They are looking for something special. Something made with love that speaks to them and will speak to the person they are buying for.
This year more than any time before I am noticing that what people want to have is the one-off , slightly eccentric gift. The total opposite of anything that can be found on the High Street.